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Lands' End Expands Ad Specialty Presence
Lands' End, the Wisconsin-based clothing retailer known for its catalog and Internet sales, has launched a promotional products collection – beyond apparel – that will be marketed and sold directly to end-users. "Lands' End Business Outfitters is expanding our product offering to better serve our customers by providing a single, reliable source of branded products, from polo shirts to drinkware," said John Maher, vice president of Lands' End Business Outfitters.
For the past 16 years, Lands' End has offered branded corporate apparel, but the company is now expanding its reach to provide client gifts, employee rewards and corporate branding programs. Initially, according to its business blog, Lands' End is offering roughly 350 promotional products, with an emphasis on golf equipment, mugs, pens and planners. Each category contains an eco-friendly option, with items made from post-consumer materials as well as resources like cotton and bamboo. "We have selected items for our collection that are not only useful but also tasteful, professional and, in many cases, sustainable," said Maher.
Besides offering promotional products, Lands' End is additionally launching an online store application, allowing businesses to create custom sites with uploadable logos.
Lands' End, which bills itself as a direct merchant that works with mills and manufacturers, began as a sailboat equipment company in 1963. In 2002, the company was purchased by Sears, Roebuck and Co. for $1.9 billion.
Lands' End, the Wisconsin-based clothing retailer known for its catalog and Internet sales, has launched a promotional products collection – beyond apparel – that will be marketed and sold directly to end-users. "Lands' End Business Outfitters is expanding our product offering to better serve our customers by providing a single, reliable source of branded products, from polo shirts to drinkware," said John Maher, vice president of Lands' End Business Outfitters.
For the past 16 years, Lands' End has offered branded corporate apparel, but the company is now expanding its reach to provide client gifts, employee rewards and corporate branding programs. Initially, according to its business blog, Lands' End is offering roughly 350 promotional products, with an emphasis on golf equipment, mugs, pens and planners. Each category contains an eco-friendly option, with items made from post-consumer materials as well as resources like cotton and bamboo. "We have selected items for our collection that are not only useful but also tasteful, professional and, in many cases, sustainable," said Maher.
Besides offering promotional products, Lands' End is additionally launching an online store application, allowing businesses to create custom sites with uploadable logos.
Lands' End, which bills itself as a direct merchant that works with mills and manufacturers, began as a sailboat equipment company in 1963. In 2002, the company was purchased by Sears, Roebuck and Co. for $1.9 billion.
